Most marketers know that they need to make their SEO and content creation process more organic. If your link building or your content creation appears unnatural or “spammy,” you can end up setting yourself back weeks or even months in your endeavor to achieve favorable search engine rankings. Sites that contain “over-optimized” content also appear odd and unnatural to users, thus hurting your conversions and giving you a high bounce rate. Thankfully, these pitfalls can be avoided if you follow the right SEO strategy. In this article, we’ll lay out five guidelines that will make your on-page and off-page SEO process appear more natural to the search engines and to your visitors. #1: Variation in Your Content's Length and Structure The first way to make your SEO appear more natural is to vary the length and the structure of your content. For example, instead of creating one 500 word article every month and arranging it into five paragraphs with 1 to 2% density of the same keywor
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