Which digital marketing tool is best?

The 20 Best Digital Marketing Tools in 2024

Marketing in the digital age requires utilizing various tools to achieve success. To create a comprehensive marketing plan, you'll need to incorporate a range of digital marketing tools. Here is a list of the top 20 best digital marketing tools in 2024:

While the right technological stack can help you outpace the competition, digital marketing tools will only assist you in implementing an effective strategy—they won't do the work for you.

Certain technologies are fundamental, such as email marketing, web forms, analytics, and a CRM. Other tools, like design tools or keyword rank trackers, are more specialized.

The following 20 digital marketing tools are essential for every marketer's toolbox to advance your marketing approach.

1. Hubspot
2. Ahrefs
3. All-in-One SEO
4. Resulticks
5. Proof
6. Survey Anyplace
7. Yoast SEO
8. Slack
9. Trello
10. Canva Business
11. Google Adwords
12. Google Analytics
13. Moosend
14. MailChimp
15. Asana
16. BuzzSumo
17. MeetEdgar
18. Buffer
19. Hootsuite
20. Pixpa

1. HubSpot Marketing

In recent years, technology has drastically transformed how businesses operate and market themselves. Today, the vast majority of businesses maintain a digital presence, with many shifting their primary marketing efforts to digital channels. Digital marketing encompasses a broad range of activities, all designed to reach a target audience through digital platforms. Some of the most common digital marketing activities include search engine optimization (SEO), content marketing, pay-per-click (PPC) advertising, social media marketing, and email marketing.

Incorporating digital marketing into your business strategy offers numerous benefits. One of the most significant advantages is the ability to reach a wider audience with your marketing message. A well-executed digital marketing campaign can target potential customers globally. Additionally, digital marketing is often more cost-effective than traditional marketing methods.

2. Ahrefs

If you have a website, it's natural to want people to visit it. But how do you attract the right visitors—potential customers rather than just random visitors? This is where Search Engine Optimization, or SEO, comes in. SEO is the process of enhancing your website to rank higher on search engine results pages (SERPs).

This guide introduces you to SEO, a method of increasing a website's visibility in organic (unpaid) search results. The higher and more frequently a site appears in search results, the more visitors it will attract. Search engine marketing (SEM) complements this by promoting websites through paid placements, contextual advertising, and paid inclusion, boosting visibility in SERPs.

One essential tool for SEO is Ahrefs, an all-in-one marketing toolset designed to help marketers grow organic traffic and improve search rankings. Ahrefs offers a range of features, including keyword research, site auditing, backlink analysis, and rank tracking. It's among the most popular SEO tools available today.

As a professional SEO writer with over 10 years of experience, I am passionate about sharing industry insights. Having witnessed many changes in the field, I aim to assist newcomers in understanding these developments and navigating the ever-evolving landscape of SEO.

3. All in One SEO

All in One SEO is a comprehensive SEO toolset designed to help marketers grow their organic traffic and improve their search rankings. It offers a suite of tools that includes keyword research, site auditing, backlink analysis, and rank tracking. All in One SEO is one of the most popular SEO tools available, known for its versatility and effectiveness.

Similarly, Ahrefs is another all-in-one marketing toolset that aids marketers in enhancing their organic traffic and search rankings. Like All in One SEO, Ahrefs provides tools for keyword research, site auditing, backlink analysis, and rank tracking, making it one of the leading SEO tools on the market.

Both All in One SEO and Ahrefs are highly regarded in the industry, offering a wide range of features to support comprehensive SEO strategies.

4. Resulticks

Meet RESUL

Totally integrated, built, and proven to scale, RESUL brings together a powerful audience data platform, true omnichannel orchestration, and advanced analytics in one intuitive, flexible solution that delivers measurable business results through individualized, real-time communications.

The Five Pillars of RESUL

1. Audience Data Platform
2. Real-Time Engagement
3. AI and Deep Analytics
4. Next-best Experience Management
5. Multilevel Account Hierarchy

Enabling Transformation for All Businesses

1. All Business Sizes
Whether you are a startup, a SMB, or an enterprise, RESUL has the capabilities and customizable solution packages to meet your exact needs.

2. Multiple Business Units
Manage multiple business units and brands in one instance and measure their marketing efforts separately or as a whole, while sharing a unified audience view across the network.

3. All Business Types
RESUL is the first solution to solve the complex marketing challenges of B2B, B2C, B2B2B, and B2B2C organizations alike.

4. Network-wide Analytics and Insights rollup
Monitor the campaign activities and performances of each B2B2B or B2B2C partner, all while governing their data access privileges for segmentation, orchestration, and viewing.

5. Security and Privacy
Protect privacy with segregated database for each partner or business unit and powerful data security measures.

Schedule a demo to know more.

5. Proof

The following document is intended as an introduction to the topic of mathematical proofs, emphasizing their importance in constructing logical arguments. When writing, it is crucial to consider the audience. In this context, formal language and a third-person perspective are appropriate for academic writing. However, different contexts, such as writing for a boss, may require different styles.

Understanding how to create a proof is essential in mathematics, as a proof employs deductive reasoning to demonstrate the truth of a statement. The aim is to convince the reader that a statement is always true, given specific assumptions. While there are various methods to write a proof, all must adhere to fundamental rules to be valid.

A proof is a logical process where individuals use deduction to validate a statement. The most common type is a mathematical proof, which is used to show the validity of mathematical statements through deduction. Mathematical proofs can be categorized into informal and formal proofs, with informal proofs being typically shorter and easier to understand.

The purpose of this paper is to introduce the topic of [SPECIFIC TOPIC]. It will cover the background of the topic, discuss its pros and cons, propose a solution to the problem, and conclude by summarizing the key points discussed.

6. Pointerpro

There are many different types of proofs, but all proofs must follow certain basic rules to be considered valid. One such type is known as a pointer proof, where the author uses a series of pointers to demonstrate the truth of a statement. Pointer proofs are particularly useful for showing that a statement is true for all possible cases.

In programming, a pointer is a variable that stores the address of another variable. A pointer is declared using the `*` operator, and its value can be accessed using the `*` operator as well. The `&` operator is used to obtain the address of a variable. Pointers can be null, meaning they do not point to any value, or they can be dereferenced to access the value they point to. Pointers can also be reassigned to point to different values.

In mathematics, a proof is an argument that demonstrates the truth of a statement, known as the theorem. A proof consists of a sequence of logical steps, each a consequence of the theorem and the previous steps. While there are many types of proofs, they all share fundamental features, including logical consistency and adherence to established rules of deduction.

7. Yoast

A proof is an argument that demonstrates the truth of a statement, typically referred to as a theorem in mathematics. It consists of a sequence of logical steps, each deriving from the theorem and preceding steps in the proof. While there are various types of proofs, they all share fundamental characteristics.

A good proof must be clear and concise, beginning with a statement of the theorem to be proven and then progressing through each logical step. Each step must be justified, either by referencing a prior step or a known fact. A complete proof encompasses all necessary steps to establish the truth of the theorem.

Switching gears, Yoast is a popular SEO plugin for WordPress designed to optimize websites for search engines. Yoast SEO enhances a website's search engine friendliness and improves its ranking by providing tools for optimization.

In the context of mathematical proofs, a pointer proof is a method where the author uses a series of pointers to demonstrate the truth of a statement. Pointer proofs are particularly useful when proving a statement holds for all possible cases. Understanding pointers is essential to grasp how pointer proofs work—a pointer is a variable that stores the memory address of another variable.

8. Slack

Slack is a popular communication tool for businesses and teams, used for messaging, file sharing, and collaboration. It is a cloud-based service that allows real-time communication and is available as a cross-platform application for Windows, Mac, Linux, iOS, and Android.

One of the best features of Slack is its ability to integrate with other applications, making it even more versatile. For example, you can use Slack to chat with friends on Facebook or to keep track of your to-do list in Trello. Users can create channels for different topics and direct messages for more private conversations, making it suitable for both work and play.

In computer science, a pointer is a variable that stores the address of another variable. Pointers are often used to point to an element in an array or a structure in memory. They can be very useful in situations where a statement needs to be shown true for all possible cases. To understand pointer proofs, it is important to first understand what a pointer is.

9. Trello

Trello is a content management platform that many businesses use for idea generation and content planning. At HubSpot, for example, we use Trello to track the publication dates of our blog pieces.

Trello is enticing because it's free for small teams and enterprises and offers a visual way to plan content online, even for distributed teams. Multiple employees can be quickly added to a card, allowing you to keep track of who is responsible for authoring, editing, or adding CTA offers to a post.

Users can create cards, add notes to the card's topic, set deadlines, and allocate topics to specific teams. Trello makes project collaboration and clarity possible because it provides a centralized and organized way to manage tasks and responsibilities.

10. Canva Business

Canva is a drag-and-drop design platform that allows users to create images using custom photos, icons, shapes, and fonts from its extensive library. It provides a straightforward, aesthetically pleasing approach to creating logos, presentations, photos, and graphs based on your organization’s needs.

Additionally, Canva eliminates the need for a skilled designer by providing an extensive image library, enabling you to achieve the exact look you have in mind.

11. Google AdWords

One of the most popular ways to advertise your company on Google's search engine results pages is through Google AdWords. Payment is based on either a pay-per-click or pay-per-call framework.

Google Keyword Planner, hosted by Google AdWords, helps you determine which keywords to use in your advertisements and other content. You can set spending limits based on your budget, ultimately aiding in driving more traffic to your website.

For particularly precise queries, AdWords is an excellent way to display your goods or services on Google's results pages. For example, if someone is searching for the "best CrossFit gym in Austin," you could improve your SEO to try to appear organically, but you can also bid on keywords to ensure your ad appears prominently.

12. Google Analytics

Google Analytics is the industry standard for website analytics. Today, it's challenging to work as a digital marketer without some knowledge of this tool.

At its most basic level, Google Analytics can tell you who is visiting your website, where they are coming from, and which pages they are spending the most time on. Beyond that, you can set up an improved e-commerce configuration, establish goals to track conversions, and monitor events to gain insights into user engagement.

13. Moosend

Moosend is an all-in-one email marketing and marketing automation solution that can help you create your digital marketing strategy. With Moosend, you can use a form builder to create lead generation and conversion-focused popups for your website visitors. Additionally, you can design your promotional email campaigns using the drag-and-drop email builder.

You can enhance the customer journey by segmenting and personalizing your audience's experiences. Moosend’s real-time reporting and analytics capabilities allow you to monitor the effectiveness of your campaigns and adjust your digital marketing strategy as necessary.

14. MailChimp

MailChimp is an email marketing and social media advertising service that offers campaign automation and planning.

With MailChimp, you can monitor the traffic generated by your campaigns, and it provides numerous integrations with other SaaS businesses. The platform is particularly effective for drip email marketing. Ultimately, MailChimp is a viable choice for engaging with your audience.

15. Asana

Asana is a collaborative workflow management solution that emphasizes visualization and aims to de-silo information and team objectives.

With Asana, you can:

• Keep track of and visualize tasks
• Set deadlines and prioritize work
• Share tasks with specific team members
• Identify bottlenecks and points of friction
• Report on projects openly and promptly
• De-silo data between teams

The Portfolios tool allows you to monitor each project's progress, providing team members with the encouragement and motivation needed to complete digital marketing projects on schedule.

16. BuzzSumo

BuzzSumo is an innovative content research tool that helps you connect with top influencers in your market by identifying who they are.

You can search for trending topics and narrow the scope of your search to produce evergreen or trending content tailored to your target audience. Additionally, you can assess performance by analyzing the analytics and social mentions associated with your content.

17. MeetEdgar

MeetEdgar is an outstanding social media management tool.

Using the browser extension, MeetEdgar can write posts and extract up to five key points from the content you've uploaded for quick sharing. You can categorize your material and choose the best times to share pieces from various categories.

You can schedule posts 24/7, and if your queue runs out, MeetEdgar will mine older posts and re-share them, which you can start and stop at any time. Run A/B tests on your content to determine the best vocabulary and content for your posts.

MeetEdgar integrates with Facebook, Instagram, LinkedIn, and Twitter.

18. Buffer

Managing all your social media marketing in one location can be highly time-efficient, and Buffer fits the bill with its clear, straightforward UI and simple setup process. Additionally, Buffer offers a ton of sophisticated features for the many social media tasks you need to perform.

Buffer provides a complete social media management solution, including the ability to create, plan, and schedule social media posts, monitor post performance with smart analytics, and interact with followers via a social media inbox. Additionally, you and your team can use Buffer to manage your entire social media strategy effectively.

19. Hootsuite

Hootsuite is a powerful and well-known social media management tool primarily geared toward businesses. Team members can access Hootsuite's cloud storage for approved content 24/7 to meet their social media posting needs. Multiple posts can be scheduled simultaneously with created tags and keywords.

Hootsuite allows you to monitor the effectiveness of your social media content. It can track public conversations about your brand or specific topics, and calculate ROI and conversions. Pricing plans vary, starting at $29 per month and going up to $599 per month for enterprise plans.

20. Pixpa

Pixpa is an all-in-one website builder and digital marketing tool designed to empower photographers, artists, and small businesses by enabling users to create stunning websites without writing a single line of code. A website can help you market yourself, share your work, sell products, or distribute content, ultimately helping your business grow more quickly, conveniently, and affordably.

Pixpa features a built-in SEO manager that allows you to configure site-wide metadata, specify URLs optimized for search engines, create automatic sitemaps, and more. With Pixpa's marketing tools, you can promote your business, take charge of your brand, and manage your entire online presence from a single location. These tools include various marketing pop-ups and announcement bars.